As artificial intelligence becomes a common tool for creators, many website owners are asking a vital question: Can I use AI and still follow the rules for showing ads on my site? The short answer is yes, but there are specific things you must do to keep your account safe and your visitors happy.
This guide explains how to use AI while staying within the boundaries of major advertising policies.
The Focus Is on Quality, Not Just the Tool
The most important thing to understand is that policies generally do not ban AI-assisted writing. Instead, they focus on the value of the content itself. Whether a human wrote every word or an AI helped with the draft, the content must be:
- Original: It shouldn’t just copy or slightly reword what is already on the internet.
- Helpful: It must answer the reader’s questions or solve their problems.
- Reliable: The facts must be accurate.
If you use AI to create hundreds of pages of low-quality text just to “fill space,” your site will likely face issues. This is often called “scaled content abuse” and is a major red flag for policy enforcement.
Understanding E-E-A-T
To be successful, your content should follow the E-E-A-T framework. This stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
AI is great at summarizing data, but it often lacks “Experience.” For example, an AI can explain how to fix a sink, but it cannot tell a story about the time it actually fixed a leaky pipe under a kitchen counter. Adding your own personal stories, photos, and unique insights to AI drafts is the best way to meet these standards.
Common Mistakes to Avoid
If you want to maintain a good relationship with ad providers, avoid these common pitfalls:
- Publishing Unedited AI Text: AI can sometimes “hallucinate” or state facts that are completely wrong. Always have a human review and fact-check every sentence.
- Repetitive Phrasing: AI often uses the same words and structures. This can make your site feel robotic and boring, which hurts user engagement.
- Ignoring the Reader: Never write for a computer. If your content is stuffed with keywords but doesn’t make sense to a human, it violates “people-first” content policies.
Transparency and Disclosure
It is becoming increasingly important to be honest with your audience. Many platforms suggest or require you to disclose when AI was used to create or significantly edit content.
You can do this by adding a simple note in your editorial policy or at the bottom of a post. This builds trust with your readers and shows that you are committed to being a responsible publisher.
Summary for Success
To stay compliant while using AI:
- Use AI as a starting point or an assistant, not as a replacement for a writer.
- Add unique value that only a human can provide, such as personal opinions or original research.
- Keep your site easy to navigate and free from deceptive layouts.
By focusing on the user experience and ensuring your content is high-quality, you can enjoy the benefits of AI without worrying about policy violations.
