If you want your website to grow without having to post new articles every single hour, you need a secret weapon. That weapon is called evergreen content.
Most blog posts are like the morning news: they are exciting today but old news by tomorrow. Evergreen content is different. It stays fresh, relevant, and helpful for months or even years.
Here is a simple guide on how to create content that stands the test of time.
What Exactly is Evergreen Content?
The name comes from the evergreen tree, which keeps its green leaves all year round, even in the winter. In the world of blogging, evergreen content is a post that does not have an expiration date.
It focuses on topics that people will always be interested in. For example:
- Not Evergreen: “The Best Apps of 2025” (This becomes useless in 2026).
- Evergreen: “How to Manage Your Time Better” (People will always want to be more productive).
Choose the Right Topics
The first step is picking a subject that doesn’t change quickly. You want to focus on “how-to” guides, tutorials, or basic definitions.
Common Evergreen Themes:
- Health and Fitness: “How to start a running habit.”
- Finance: “How to save money on groceries.”
- Career: “Tips for a successful job interview.”
- Relationships: “How to be a better listener.”
Avoid topics that rely on current trends, breaking news, or specific dates. If the information changes every few months, it is not evergreen.
Write for Beginners
Experts in a field usually don’t search for basic information. The people searching for help are often beginners. To make your post stay relevant, explain things simply. Avoid using “insider” language or technical jargon that might change or go out of style.
When you write for beginners, you build a foundation. A “Beginner’s Guide to Gardening” will be just as helpful five years from now as it is today.
Be Narrow and Specific
It is tempting to try and write about everything in one post. However, broad topics are hard to keep fresh. Instead of writing “Everything About Marketing,” try writing “How to Write a Great Email Subject Line.”
By being specific, you can provide more value and become the “go-to” resource for that one particular problem.
How to Format Your Post
To keep readers coming back, your post needs to be easy to read. Use these tips:
- Use Clear Headings: This helps people find exactly what they need.
- Use Bullet Points: Lists are easier to digest than long paragraphs.
- Keep Sentences Short: Simple English is the best way to ensure your message lasts.
Avoid “Time-Stamping” Your Writing
Small words can accidentally date your content. To keep your post evergreen, try to avoid phrases like:
- “Earlier this year”
- “Last month”
- “In the current climate”
- “Yesterday”
If you use these words, the reader will immediately know the post is old. If you must use a date, make sure it is for a historical fact that won’t change.
Update Regularly
Even the best evergreen content needs a little “dusting” once in a while. Every six months, go back to your top posts. Check if the links still work and if there is any new information you can add. Even if the core advice is the same, a quick update keeps the post looking fresh for search engines and readers.
Why This Matters
Evergreen content is an investment. While a news story might get a lot of views in one day and then drop to zero, an evergreen post builds momentum. It earns traffic slowly and steadily. Over time, these posts become the backbone of your website, bringing in new visitors while you sleep.
By focusing on timeless problems and providing clear, simple solutions, you create a library of value that never goes out of style.
