Choosing the right ad sizes is one of the most important steps in making your website successful. If the ads are too small, visitors might not see them. If they are too large or placed poorly, they can ruin the user experience. By using the most effective sizes, you can ensure your ads get noticed while keeping your readers happy.
Here are the best performing ad sizes to help you get the most out of your website layout.
1. Medium Rectangle (300 x 250)
The medium rectangle is often considered the most successful ad size. It is very popular because it fits perfectly in multiple locations. You can place it within the text of your articles or at the end of a post. Because it is compact, it works well on both desktop and mobile devices. Advertisers love this size, which means there is always a high demand for it on your site.
2. Large Rectangle (336 x 280)
This size is the bigger brother of the medium rectangle. It offers more space for images and text, making it very hard to miss. It performs best when you place it inside the content of your blog post or right after the article ends. Since it is slightly larger, it often draws more attention and can lead to better results for your website.
3. Leaderboard (728 x 90)
The leaderboard is a long horizontal banner typically placed at the very top of a page. It is usually the first thing a visitor sees when your site loads. This size is excellent for brand awareness. While it is best for the header area, some people also use it at the bottom of the page or in the middle of long forum discussions.
4. Half Page or Large Skyscraper (300 x 600)
If you want to make a big impact, the half page ad is a great choice. It is a tall vertical unit that covers a lot of space, usually in the sidebar. Because it is so large, it gives advertisers a lot of room to tell a story or show a beautiful image. This size is becoming more popular because it stays visible as the user scrolls down the page.
5. Large Mobile Banner (320 x 100)
Since many people visit websites on their phones, mobile ad sizes are crucial. The large mobile banner is twice the height of the standard mobile banner. This extra space makes it much more visible on a small screen. It is best placed at the top or bottom of the mobile screen where it won’t block the main content but will still be easy to see.
Tips for Better Ad Performance
- Prioritize the Top of the Page: Ads placed “above the fold” (the part of the site seen without scrolling) usually get more views.
- Use Responsive Ads: These units automatically change their size to fit the screen of the device being used. This ensures your site looks great on every phone, tablet, and computer.
- Don’t Overload the Site: Having too many ads can slow down your website and frustrate your readers. Balance is key to keeping your visitors coming back.
- Check Your Sidebar: If you have a sidebar, the 160 x 600 wide skyscraper is another good option to keep the space filled and useful.
By focusing on these top performing sizes, you can improve the look of your site and make sure your ad space is used effectively.
