Getting your website ready for an ad network is an exciting step. It means you are moving from being a hobbyist to a professional creator. However, many new site owners feel frustrated when their application is rejected. Usually, this happens because of small mistakes that are easy to fix.
This guide will walk you through the essential steps to make sure your website is ready for approval.
1. High Quality Content is King
The most important factor is your content. You need to show that your website provides value to real people.
- Originality: Never copy content from other sites. Your articles must be written by you and offer a unique perspective.
- Length: Aim for articles that are at least 600 to 1,000 words long. Short posts often look like “thin content” to reviewers.
- Quantity: Do not apply with only two or three posts. It is best to have at least 15 to 20 high quality articles published before you submit your site.
- Value: Ensure your writing solves a problem or teaches the reader something new.
2. Essential Legal Pages
Every professional website needs specific pages to build trust with visitors and ad providers. If these are missing, your site might look like a spam project. Make sure you have the following:
- About Us: Tell your story. Who are you? Why did you start this site?
- Contact Us: Give users a way to reach you. A simple contact form or an email address works well.
- Privacy Policy: This is a legal requirement. It tells users how you handle their data.
- Terms and Conditions: This page explains the rules for using your website.
3. User Experience and Design
Your website needs to be easy to use. If a human visitor finds your site confusing, a reviewer will too.
- Clean Navigation: Your menu should be simple. Users should be able to find your main categories and legal pages easily.
- Mobile Friendliness: Most people browse on their phones. Ensure your site looks good and functions well on mobile devices.
- Loading Speed: A slow site creates a bad experience. Use a lightweight theme and compress your images to keep things fast.
- No Broken Links: Check your site to make sure all buttons and links actually lead somewhere. 404 errors are a red flag.
4. Remove Prohibited Content
Certain topics are not allowed by most major ad networks. Before you apply, check your site for content related to:
- Copyrighted material (sharing movies or music illegally)
- Hacking or cracking tutorials
- Adult or mature content
- Violent or hateful speech
5. Website Age and Stability
While there is no “perfect” age for a website, it is usually better if your domain is at least a few months old. This shows that your site is stable and not a “get rich quick” scheme created yesterday. Use this time to build a small amount of steady traffic from search engines or social media.
6. The Final Check
Before you hit that submit button, take one last look at your site. Does it look like a professional resource?
- Remove any “Under Construction” banners.
- Make sure you have a clear logo or site title.
- Ensure your text is easy to read with a good font size.
By following this checklist, you increase your chances of being accepted on the first try. Focus on your readers first, and the rest will usually fall into place.
